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Nuovo Forno del Pane
Our contemporary society, and museums as parts of it, are facing a totally unprecedented situation. The pandemic has upended long-established ways of living and working, including the very possibility of experiencing art. This necessarily requires to rethink the nature of the public museum institution, its function and role for the city and its target community. The board of Istituzione Bologna Musei, the Arts and City Promotion Council and the corresponding Department at the City of Bologna, have initiated an in-depth analysis of these essential issues, and museum director Lorenzo Balbi, along with the staff of MAMbo – Museo d’Arte Moderna di Bologna, have responded by submitting a project that redefines the identity and strategy of the museum.
Nuovo Forno del Pane is a cross-disciplinary production center that transforms the spaces and function of MAMbo’s Sala delle Ciminiere: from an exhibition space to a production space, a creative community where art becomes ‘bread for thought’ and the museum turns into a bakery, a creative incubator, a space that the city of Bologna offers to its artists to make a new start, to be born again after this global emergency.
Artist Aldo Giannotti, who was going to be the protagonist of the exhibition Safe and Sound, scheduled for June in the Sala delle Ciminiere, has rethought his own collaboration with the MAMbo, and has created a logo and a new visual identity that represents the new productive mission of the museum, emphasizing the formal and architectural elements that best epitomize its historical identity.
